It seems that Best Buy is having trouble with retaining customers and gaining new ones thanks to its perchance for sub standard customer service and wonky product launches. The Best Buy Geek Squad has been the source of numerous jokes in the IT community for years, but its online music cloud service is truly wince worthy. Best Buy Music Cloud was tested out by music lovers and technology experts, with most recommending the company to go back to the drawing board. The criticisms were made after it was found that customers were restricted to short samples of their own music collections. That means that paying customers couldn’t listen to their own music.
Best Buy has been responsive, which means that the company might actually be willing to make timely changes for once. The software is the creation of Catch Media, but the design is all Best Buy’s. Users found the software to be difficult to navigate and incomplete. Perhaps Best Buy thought that users would be okay with listening to 30 second music samples instead of entire songs. For whatever reason, the glitch filled launch was the decision of Best Buy executives that have been trying vehemently to repair its company’s tarnished reputation amongst consumers and technology professionals. The most shocking revelation comes in the form of Best Buy’s proposed pricing structure. For now, Best Buy Music Cloud is free, but an upgraded paid version will be available in about a month. It takes a lot of audacity to charge for software that is clearly flawed.
