Rise In Mobile Marketing

One of the sectors of advertising that has been relatively ignored until recently was the mobile and smartphone network. Given how many people actually use these devices on a daily basis it is surprising that it has taken as long as it has to essentially break into this market and use its potential to raise awareness and therefore profits of a business. With some 4 billion people owning or using a mobile phone worldwide then surely mobile marketing should be at the forefront of any company’s business plan?
Certainly it is not just a totally new phenomenon and some businesses did used to send out advertising text messages from time to time but that was what these were – text. Simple text is hardly the most eye grabbing or attention seeking pieces of marketing in the world however recently with the technological advances in modern mobile and smartphones, certain companies have been seeing the benefits of integrating their advertising campaigns into apps. With literally thousands of applications now available for just about any new phone then it is only understandable that the potential of this medium is being exploited and it is unsurprising to note that it actually works.
In a recent survey of mobile phone users from North America it was shown that nearly 90% of them had directly purchased goods from their mobile or smartphone demonstrating the massive potential that this market offers. Before you would have had sent an advertisement out or displayed it on peoples’ phones only for them to have to log on to a computer to see what it was all about; and more often than not they forget all about it before they could do so. Today with the mobile marketing technology available this is not the case and new companies would do well to take heed of the shifting advertising strategies in the business world.